Archive for the ‘Hive’ Category

wiredMany many years ago (1995), while I was in Boston, I bought my first copy of Wired magazine (how could I forget the absurd cover to the right (yes, there IS a picture there) [And I’m very impressed that you can easily link to all of their back issues, just as I did with the link above].  I’m not sure how long it had been in print , but I think it was still young and buzzworthy. [Research shows that this was its 3rd year].  I remember thinking the magazine was very difficult to read.  Literally.  Text ran across pages, the colors were all wild.  The ads blurred completely with the content (by design).  And it was very “techie.”  I don’t remember if I subscribed exactly then, but I did subscribe eventually.  And then I stopped (sometime in 1999).

Recently I got an offer to re-subscribe, for a dollar an issue.  (This is where my idea that I will cancel a magazine once I stop getting a dollar’s worth from it).  I wasn’t sure if I should subscribe, but I figured what the hell.

Not a resounding chorus of cheers for this publication, huh?

Well, since I’ve subscribed I have been pleasantly surprised by the magazine.  And interestingly, the cover story almost never interests me.  In fact, and my brother in law Tim first pointed this out: the cover stories and the big articles take themselves very seriously.  Everything is always The Future Of This.  The New That.  Don’t Be Left Behind!  It’s over the top in its wanting you to take them seriously. (more…)

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